Let’s face it. Buying a diamond for an engagement ring or for any milestone jewelry is a big deal. It’s not only a major purchase, it’s also a major decision because you’re trying to get it right—the style, the carat weight, the sparkle! Most customers take about three months to find the perfect ring. While we can’t necessarily make the process faster, we can make it easier. Here’s a breakout of the tips our diamond experts share with their friends—and now, with you.
Forget that old-school tip about spending three months of your salary. We have beautiful engagement ring options for every budget and style. Our diamond experts don’t work on commission. We lovingly handcraft every ring that we make—regardless of the price tag.
Understanding the 4Cs is key to getting the most sparkle for your budget. And if you feel overwhelmed, you can always chat, call or email our diamond and jewelry experts. They’re pros at separating fact from fiction and walking you through every consideration.
Decide where to spend your money, and where to save, by prioritizing what you see first. A well-cut diamond reflects maximum light—sparkle you can see across a room. To appreciate color you need to get closer, roughly three to six feet away. The highest clarity grades are only noticeable from six to eight inches.
Cut is the most important of the 4Cs: The better the cut, the more your diamond will sparkle. We offer four cut grades: Good, Very Good, and Excellent. 67% of our customers choose an excellent cut for maximum sparkle. A poor cut (too shallow or too deep) can make a flawless diamond appear dull.
Most diamonds have tiny flaws that can only be seen with 10x magnification. For instance, SI grades aren't flawless, but still look great to the naked eye. Diamonds can have internal flaws and/or external flaws. The clarity grading scale runs from included to FL (flawless). A good place to start your search and maximize your budget is with SI2 and SI1 grades. Weight affects clarity — if your diamond is under two carats, go with VS2.
It’s the absence of color that’s actually the rarest and therefore the most expensive. Diamonds at Alankara are graded from K (faint color) to D (colorless). For a great value and quality, start your search with a G or H grade (near colorless). Different precious metals will affect the way your diamond’s color is perceived. Choose settings with this in mind.
While you may be envisioning a specific carat weight, bigger is not always the way to go. Is it important that the stone you buy is a precise carat weight—or would you be happy with a diamond that “reads” like that weight? Carat is about weight, not size. Prices increase exponentially as carat weight goes up. A good place to start your search is with very slightly included.
Round brilliant diamonds are our most popular, but don’t rule out other shapes. All non-round diamonds are called “fancies.” Fancies can look larger and cost less than a round of similar carat weight. There are 9 fancy shapes: princess, emerald, asscher, cushion, marquise, radiant, oval, pear and heart Why are rounds more expensive? It’s complicated, but in essence it comes down to the established cutting standards.
Diamond prices jump significantly at the carat and half-carat marks. Purchasing just shy of those weights is a great way to stretch your dollars. The visual difference between a .9 and 1.0 carat is slight. Alankara offers a wide selection of diamonds at non-traditional breakpoints—far more than you’d be able to find at a small, independent jeweler.
This is a major purchase, so of course you want to know that what you’re buying is authentic, natural and conflict-free. We’ve always sold high-quality, conflict-free diamonds and we wouldn’t have it any other way. The finest quality natural diamonds are always independently certified. Make sure your diamond comes with a grading report.
Gearing up for a proposal is a big deal, and you want the ring to be just right. The last thing you need to sweat over is the fine print. No worries—we’ve got you covered. Ask about our price-match guarantee. We pride ourselves on our low prices and high value, but if you find a comparable GIA-graded diamond at a lower price than ours, we’ll match it.
You should feel downright excited about your choice of diamond. No regrets. When you propose with a ring that you know she’s going to love your confidence will shine.